branding for startups airbnb and uber logo

Branding for Startups at the example of AirBnB and Uber

Like a young teenager, a young company struggles as well in finding their own identity. Quite often the business model is still changing and adapting to real life market situations. At the beginning it might be just the founders sitting together in a room sharing the same dreams, but when the awaited bliss of funding […]

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4 3 powerful saas marketing strategies

3 Powerful SaaS Marketing Strategies – Only the best use

Survival of the fittest. A sentence coined by Herbert Spencer, to describe the Darwinian theory of natural selection, perfectly reflects what entrepreneurs and marketers have to deal with everyday. In a world, in which basically everyone is able to start their own software company overnight, the role of the marketer is more important than ever […]

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