6 Steps To Create Facebook Messenger Ads For Your Retargeting

Facebook Messenger has recently surpassed 1.2 billion active users, showing a tremendous growth rate since its official launch in 2011.And with the ever-growing mobile usage, we can expect the number of active users to grow even further.While emails have been around since 1971 the perception of emails has changed a lot over the years.Think about […]

9 Hacks to Generate More Sales Using Facebook Marketplace

This morning I woke up with a new update on my Facebook app.Facebook Marketplace now occupies a prominent place.Why is this so important?In August 2017 Facebook rolled out Marketplace to more countries around the world, after its official launch in the US in October 2016.This move indicates that Facebook is shifting more attention to develop […]

Facebook Interest Targeting – How to Laser Target Your Facebook Ads

Working at Berlin’s finest Facebook Performance Agency I have jump started hundreds of successful ad campaigns.While it’s great to work with established brands, I especially love the thrill of kickstarting companies that are new to Facebook advertising.Before you can start your Facebook ads you need to know who exactly you want to target.And this is […]

7 Tips on How to Create an Engaging Facebook Messenger Sequence

Facebook is insanely huge! More than 2 billion users on Facebook. 1.2 billion on the Facebook Messenger. That is massive! Just think about it, if you walk up to a random person on the streets and ask if they are on Facebook. Chances are high they say yes! That is the dream for every marketer.But here is the thing… […]

Psychology of Persuasion: How to write Facebook Ads that convert

If you are like me, you are probably scrolling quite frequently through your Facebook news feed. In fact, we are on average 22 times a day active on Facebook. What you’ll notice is the huge amount of ads popping into your eyes. No wonder, that Facebook is struggling to fit even more ads into their feed, […]

Your must read guide to Facebook Messenger Marketing

You might think of the Facebook messenger purely as a communication tool to stay in touch with your friends and family. However the Facebook messenger is one of the best marketing platforms out there, today! In this guide we will explore together why and how you can get started leveraging the huge potential the Facebook messenger […]

How to do email marketing in the age of customer journey marketing

Email marketing is great. I love it. In fact emails drive conversions more than any other traffic source and tend to get awesome ROIs. The average ROI goes as high as 3800%. If you haven’t started collecting emails today you are missing out! However, here is what’s wrong with email marketing today! Many times I have been in […]

How to track Facebook Instant Articles with the Facebook Pixel

On May the 12th 2015 Facebook has officially launched their so called Facebook Instant Articles. Instant articles are designed to quickly load content right from within Facebook, loading on average 10x faster than the typical website link. This makes them super useful and powerful for publishers and marketers. Why is that? Speed matters! Even as little as a […]

How to segment your website traffic to create an advanced retargeting ad funnel on Facebook

With the rise of digital marketing and the ability to measure and analyse everything, the view on marketing and advertising has changed. Where we had creative specialists in the past, today we have data analysts. Many times people ask me if creativity in marketing is dead and that is has become a boring job. I always […]

Why most small businesses fail in Facebook Marketing and how yours won’t

Did you know that there are 3 million businesses advertising on Facebook right now? However a lot of small businesses are failing with Facebook marketing and stop using this channel after some time. Maybe you yourself are currently wondering why your Facebook ad campaigns are not going that well or you are stuck trying to get […]