If you have a website or a blog you most likely are using Google Analytics to track and measure your results and the behavior of your website visitors. But do you already have the Facebook pixel installed? If not, then read on and I show why you should! If you do, then are you already using […]
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Content is King, that is basically the one line you hear everywhere these days. At the same time the number of companies that have started their own blog has increased dramatically. This also shows by the number of blog posts that are published every day. It is 2.7 million!Looking at this number you might think […]
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“The customer is always right” – Harry Gordon SelfridgeYou probably have heard of this term, haven’t you? But what does it actually mean? Does it really mean that whatever your customer says is right?Well, not really. However it means, that when a customer has requests, concerns or questions you should be able to deliver a […]
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Like a young teenager, a young company struggles as well in finding their own identity. Quite often the business model is still changing and adapting to real life market situations. At the beginning it might be just the founders sitting together in a room sharing the same dreams, but when the awaited bliss of funding […]
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Survival of the fittest. A sentence coined by Herbert Spencer, to describe the Darwinian theory of natural selection, perfectly reflects what entrepreneurs and marketers have to deal with everyday. In a world, in which basically everyone is able to start their own software company overnight, the role of the marketer is more important than ever […]
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How many softwares do you use on a daily basis? As a marketer it is probably a lot right? Statistics suggest that an average company uses more than 30 cloud based and 40 marketing softwares everyday. If it wasn’t for our browsers remembering and saving our passwords, we would be lost. Demand for high quality […]
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